Since I was a little girl, my dad’s wise words of advice stemmed from John Lennon’s song, “Beautiful Boy.” He tells me: Life is what happens to you while you’re busy making other plans. He couldn’t be more right.
0 comments - Posted by Michelle Turli at 1:28 PM - Categories: Social Media | Pro Bono | Public Relations | Marketing
Springboard is looking to expand its team to support several exciting
client and project opportunities. The right person will play a key role
in our fast-paced New Jersey office. If you are a lazy, underachieving
person that thrives on taking the path of least resistance, please
do not read any further.
1 comments - Posted by Domenick Cilea at 11:32 AM - Categories: Public Relations | Business 101 | Marketing | General
It’s all about building—castles and relationships. Springboard Public Relations helps coordinate the NJ Sandcastle Contest each year, yes—to give others the opportunity get creative and build some funky sculptures, but also to unite local towns and beachgoers.
0 comments - Posted by Michelle Turli at 1:13 PM - Categories: Pro Bono | Public Relations | Marketing
Right now, I am writing this blog in my cubicle at Springboard Public Relations, an agency that works with various technology startups, creating and implementing all types of marketing, PR and social media campaigns.
0 comments - Posted by Michelle Turli at 11:00 AM - Categories: Social Media | Technology | Pro Bono | Public Relations | Twitter | Marketing |
In today’s world of marketing your brand, it is imperative to know who
the key influencers are in your industry. No longer are the
influencers just the key media and analysts covering your market.
Social media has spawned an entirely new set of influencers that can be
a catalyst to promote, validate and even hamper your go-to-market
strategy. With the ubiquity of social media, the role of public
relations has evolved into “influencer relations.” So, who are the
influencers, and how do you reach them?
0 comments - Posted by Joseph Mindo at 4:58 PM - Categories: Public Relations | Messaging | Branding | Marketing | Content Strategy | General |
The hospitality industry is embracing social media as a means to connect
with and improve a guests experience, drum up new business, and keep a
pulse on what is being said about any given property. Wall
Street Journal’s Sarah Nassauer discusses how hotels are now
utilizing Twitter and Facebook in her article,
"I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!"
0 comments - Posted by Shannon Cortina at 4:39 PM - Categories: Social Media | Messaging | Business 101 | Branding |
For some people, the idea of social media can seem overwhelming and
pointless. For those who have taken the time to utilize it, social media
can be an important, useful tool to add to our marketing and PR
toolkits as well as our everyday lives.
0 comments - Posted by Michelle Turli at 9:44 AM - Categories: Social Media | Technology | Public Relations | Branding | Twitter | Marketing | General |
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