Soundboard

Feb 2 2010

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search? Google, Yahoo, Bing? If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market. What keywords would people use to find you on the Web?

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Feb 1 2010

Five Ways to Increase Your Twitter Following

When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.

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3 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General

Jan 22 2010

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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Jan 22

Springboard Adds New Clients

The month of January has been a busy one for the Springboard team with the addition of three new clients, and several others within closing reach! We are excited to welcome Quickcomm, FAVI Entertainment and The Nurture Institute to our roster.

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0 comments - Posted by Shannon Cortina at 4:09 PM - Categories: Social Media | Public Relations |

Jan 8

Community Relations: At the Heart of Every Organization

Every organization – large and small – should have a social responsibility initiative to give back to its community. At Springboard, we have supported many local organizations over the years.

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0 comments - Posted by Mark Tordik at 5:59 PM - Categories: Pro Bono | Public Relations | Marketing | General |

Jan 7

Springboard Teams Up with DKMS to Support Bone Marrow Donor Drive in New Jersey

Springboard has teamed up with DKMS, the world's largest bone marrow donor center, to help a family seek a donor for their son Brian Wecker Jr. who was diagnosed with Acute Lymphocytic Leukemia (ALL).

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0 comments - Posted by Joseph Mindo at 12:57 PM - Categories: Pro Bono | Public Relations | Twitter |

Dec 30

Thoughts for 2010

The month of December can be a “wrap-up” for many—however in the marketing and PR industry it’s more of a “ramp-up” month with client and campaign planning for the next year. After meeting with a number of clients and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010: