Category: Advertising

Feb 11 2010

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.

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0 comments - Posted by Shannon Cortina at 12:04 PM - Categories: Branding | Advertising | Marketing | General

Nov 17 2008

Connecting With Your Audience

Have you seen the latest HSBC television commercial? The one that captures “green” protesters causing a ruckus on a logging job site?

As MSNBC’s Allison Linn points out in her article I'm a Lumberjack, and I'm OK ..., the global financial services company put together a very interesting, yet esoteric commercial. And the underlying message is somewhat puzzling.

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0 comments - Posted by Domenick Cilea at 3:01 PM - Categories: Messaging | Branding | Advertising

Sep 24 2008

Viral Advertising

The NY Video 2.0 - September Meetup, co-hosted by NewTeeVee last night, focused on viral ads and the impact they have on branding and market awareness. Ten viral ads were screened and critiqued by a panel of advertising experts and moderated by NewTeeVee’s Liz Gannes.

Simply stated, a viral ad is commercially produced and made for online viewing. However, some of the ads showcased last night were originally made for television and ultimately became viral such as Tide to Go’s “The Talking Stain.”

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0 comments - Posted by Domenick Cilea at 2:23 PM - Categories: Branding | Advertising

Sep 16 2008

Measuring Social Media

Yesterday, at the Social Ad Summit, many of the industry’s best and brightest convened at the Tribeca rooftop to explore the different models of monetizing social networks. While the industry is approximately a year old, billions and billions of ad impressions are being served on a monthly basis across the likes of Facebook, MySpace, Bebo, Hi5, Orkut and Friendster.