Category: Blogs

Burgers, Nutella Shakes and Social Media

A few weeks ago, I came across Lunchbox Laboratory on Flickr and instantly became a fan, even though it is located thousands of miles away from where I live in New Jersey. One look at the many types of burgers and it’s hard not to have a craving for one of these colossal creations (unless, of course, you are not a carnivore – not that there is anything wrong with that).

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8 comments - Posted by Domenick Cilea at 9:41 AM - Categories: Social Media | Blogs | Branding | Twitter | Marketing | General

Springboard Minute (Video): Beyond the Press Release

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events.

And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.

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0 comments - Posted by Domenick Cilea at 10:26 AM - Categories: Social Media | Blogs | Video | Public Relations | Twitter | Marketing | General

Join the Blogging Evolution

Do blogs matter?  Depending on who you ask, and what their definition of a blog is, opinions can vary.  In short, we think YES! 

The media industry has undergone a significant transformation in recent years.  Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization.  On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source.  All of these factors have contributed to the emergence of blogs.

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0 comments - Posted by Joseph Mindo at 3:27 PM - Categories: Social Media | Technology | Blogs | Public Relations | Messaging | Marketing

Do Blogs Really Matter?

Absolutely. When you revisit the principles of rhetoric (that haven’t changed since the days of Socrates), blogs hit the mark better than any other form of mass communication. For instance, in terms of the ethos criteria (credibility), the blog writer is often a passionate observer or participant in the very subject he or she is “blogging” about.

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0 comments - Posted by Mark Tordik at 2:56 PM - Categories: Blogs

What's On Our Mind?

That’s exactly what this blog is all about. Hello my name is Domenick Cilea, President of Springboard Public Relations. We have been sharing our thoughts on various PR and marketing topics since 1995.

With the launch of Soundboard, we now have a forum to accelerate this process, providing more frequent perspective on all types of business and personal issues – all geared toward informing, enlightening, and amusing you the reader.

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0 comments - Posted by Domenick Cilea at 2:41 PM - Categories: Blogs