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Jun
29
2010
Reaching Key Influencers in Your Industry
In today’s world of marketing your brand, it is imperative to know who
the key influencers are in your industry. No longer are the
influencers just the key media and analysts covering your market.
Social media has spawned an entirely new set of influencers that can be
a catalyst to promote, validate and even hamper your go-to-market
strategy. With the ubiquity of social media, the role of public
relations has evolved into “influencer relations.” So, who are the
influencers, and how do you reach them?
0 comments - Posted by Joseph Mindo at 4:58 PM - Categories: Public Relations | Messaging | Branding | Marketing | Content Strategy | General
The hospitality industry is embracing social media as a means to connect
with and improve a guests experience, drum up new business, and keep a
pulse on what is being said about any given property. 
For some people, the idea of social media can seem overwhelming and
pointless. For those who have taken the time to utilize it, social media
can be an important, useful tool to add to our marketing and PR
toolkits as well as our everyday lives. 
As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, 
An interesting question was recently posed at the 
confirming the shift to digital over paper-based, “analog” marketing campaigns. The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.
