Category: Branding

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy?  Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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0 comments - Posted by Mark Tordik at 6:38 PM - Categories: Social Media | Video | Public Relations | Messaging | Branding | Marketing | Content Strategy | General

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.

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0 comments - Posted by Shannon Cortina at 12:04 PM - Categories: Branding | Advertising | Marketing | General

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search?  Google, Yahoo, Bing?  If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market.  What keywords would people use to find you on the Web?

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0 comments - Posted by Joseph Mindo at 2:07 PM - Categories: Social Media | Technology | Public Relations | Branding | Content Strategy | General

Five Ways to Increase Your Twitter Following

When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.

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5 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General

What Trick-or-Treating Can Teach Us About Branding

Last night, my son asked me if I trick-or-treated as a kid. After my obvious response, it got me thinking about how much fun it was to go door-to-door in costume with my friends and family, and get all types of good candy and treats.

Like a unique brand, there were always a handful of houses that did not disappoint; you would never miss visiting them each year because they gave out the best stuff – regular size Reese’s, Hershey’s, Snickers, etc. (not the microscopic “fun size” that are given out today). Based on the buzz in the neighborhood, you knew which houses were worth the trip. We all compared notes on who gave out the best stuff (as well as those that did not).

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0 comments - Posted by Domenick Cilea at 2:51 PM - Categories: Branding | General

Sports Fans Lose Out on Social Media Ban (For Now)

Professional and collegiate sports organizations are missing out on a huge social media opportunity.

Two weeks ago, Reuters ran an article about how North American pro sports leagues are in a twitter over tweeting.  The article discusses how the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL) recently imposed policies and guidelines for its players, coaches and operations personnel regarding the use of social media applications, such as Twitter and Facebook.  The rules specifically for the NFL also apply to those representing a player or coach, such as an agent who might tweet on their client’s behalf.

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1 comments - Posted by Domenick Cilea at 2:06 PM - Categories: Social Media | Branding | Twitter

Reactive Marketing v. Proactive Marketing

A reactive approach is what most organizations are using today to spearhead their marketing activities. To their defense—reactive behavior is second nature to us as human beings. You see someone driving down the road and you find yourself thinking—I could really use a new a car. Organizations function the same way—word gets out that a customer just landed a new partner or is attending a new event and immediately the executives and marketing team thinks—we need to do that. Right? Wrong. 

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0 comments - Posted by Shannon Cortina at 9:09 AM - Categories: Public Relations | Branding | Marketing | General