Category: Business 101

Jul 14 2010

Looking For That Special Person

Springboard is looking to expand its team to support several exciting client and project opportunities.  The right person will play a key role in our fast-paced New Jersey office.  If you are a lazy, underachieving person that thrives on taking the path of least resistance, please do not read any further.

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1 comments - Posted by Domenick Cilea at 11:32 AM - Categories: Public Relations | Business 101 | Marketing | General

Jun 24 2010

Do You Engage? Social Media Trending Various Industries

The hospitality industry is embracing social media as a means to connect with and improve a guests experience, drum up new business, and keep a pulse on what is being said about any given property.  Wall Street Journal’s Sarah Nassauer discusses how hotels are now utilizing Twitter and Facebook in her article, "I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!"

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0 comments - Posted by Shannon Cortina at 4:39 PM - Categories: Social Media | Messaging | Business 101 | Branding

Jun 21 2010

Keeping the (PR) Engine Running

For many businesses, the summer months are usually the slowest time of year.  Between vacation schedules and the heat, those dog days of summer can have many yearning for the bustle September usually brings.  Regardless of your industry, June, July and August are actually an ideal time to fuel your marketing and PR engine.

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0 comments - Posted by Joseph Mindo at 10:36 AM - Categories: Technology | Public Relations | Messaging | Business 101 | Marketing | General

Mar 30 2010

Where Does Your Company Fit Within the Market?

An interesting question was recently posed at the NJConnect Meetup in Princeton, NJ a couple of weeks ago:  “Where does your company fit within the market?”  Joe Allegra, General Partner at Edison Venture Fund, spoke about this topic and gave his advice on how entrepreneurs can approach investors for funding.

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0 comments - Posted by Joseph Mindo at 3:09 PM - Categories: Messaging | Business 101 | Branding | Marketing | General

Mar 22 2010

The VC Dozen: 12 Questions Every Entrepreneur Should Ask Themselves

Last week, at the NJConnect Meetup in Princeton, guest speaker Joe Allegra (General Partner at Edison Venture Fund) discussed the topic, “Approaching Investors to Fund Your Company.”

In preparing his presentation, Allegra said he polled over 20 angel investors and venture capitalist friends, and asked them a simple question: “What are the things you dislike most when being pitched by an entrepreneur?”

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0 comments - Posted by Domenick Cilea at 9:18 AM - Categories: Venture Capital | Technology | Messaging | Business 101 | General

Mar 17 2010

Shopping for Funding Presented at NJConnect Meetup in Princeton

NJConnect held its fourth meetup last night in Princeton, NJ at the historic Nassau Inn.  The topic, “Approaching Investors to Fund Your Company,” was presented by guest speaker Joe Allegra, General Partner at Edison Venture Fund. Allegra provided compelling insight on the different aspects of angel and venture capital (VC) funding to an audience comprising of entrepreneurs and early-stage start-ups.  He also shared interesting perspectives on how to prepare for the funding process, and more importantly, what not to do.

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0 comments - Posted by Mark Tordik at 6:06 PM - Categories: Venture Capital | Business 101 | Marketing | General

Nov 20 2009

Events: The “Real” Real-Time Social Networks

Social media, video and blogs are among the top tools to promote your business and ideas. If you are not using them you are definitely missing out on new mediums and platforms to reach your audience. Technology aside, there is nothing more “social” and “real-time” then actually meeting people in person, at conferences, meetups and events.

Our client Apstrata is no stranger to this concept. The provider of real-time Web technology worked with the team here at Springboard to create an event plan which is part of their overall marketing communications strategy. Apstrata targets application developers and the team here prepared a lineup of events for them to regularly participate in.

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1 comments - Posted by Domenick Cilea at 5:00 PM - Categories: Business 101 | Marketing

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Insight and Perspective on All Things Marketing, PR and Social Media from the Springboard Team
 

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