Category: Business 101

Shopping for Funding Presented at NJConnect Meetup in Princeton

NJConnect held its fourth meetup last night in Princeton, NJ at the historic Nassau Inn.  The topic, “Approaching Investors to Fund Your Company,” was presented by guest speaker Joe Allegra, General Partner at Edison Venture Fund. Allegra provided compelling insight on the different aspects of angel and venture capital (VC) funding to an audience comprising of entrepreneurs and early-stage start-ups.  He also shared interesting perspectives on how to prepare for the funding process, and more importantly, what not to do.

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0 comments - Posted by Mark Tordik at 6:06 PM - Categories: Venture Capital | Business 101 | Marketing | General

Events: The “Real” Real-Time Social Networks

Social media, video and blogs are among the top tools to promote your business and ideas. If you are not using them you are definitely missing out on new mediums and platforms to reach your audience. Technology aside, there is nothing more “social” and “real-time” then actually meeting people in person, at conferences, meetups and events.

Our client Apstrata is no stranger to this concept. The provider of real-time Web technology worked with the team here at Springboard to create an event plan which is part of their overall marketing communications strategy. Apstrata targets application developers and the team here prepared a lineup of events for them to regularly participate in.

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1 comments - Posted by Domenick Cilea at 5:00 PM - Categories: Business 101 | Marketing

Are You a Good Client or Bad?

Every consultant, agency and service provider has at least one client horror story.  The same could be said for companies who hire us (and I mean you, me, anyone and everyone in the service business).  In most cases we can peacefully (and productively) coexist. But as they say, it only takes one bad apple to spoil the bunch.

So when a SNAFU arises, and things get out of sorts, it begs the question: what could have been done to avoid it?

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2 comments - Posted by Domenick Cilea at 2:39 PM - Categories: Messaging | Business 101

The Scourge of the Creative Process

Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients.  In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the best results.

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0 comments - Posted by Domenick Cilea at 11:14 AM - Categories: Business 101 | Marketing | General

NJConnect

The first NJConnect meetup went off last night at Red Lounge in Red Bank, NJ! The event brought together a number of different people interested in technology, social media, and interactive marketing such as Chris Bautista of Frog Kick, Mariano Di Fabio of Avelient, Vidar Brekke of Social Intent, and Jay Bryant of LiveWorld just to name a few.

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1 comments - Posted by Shannon Cortina at 5:15 PM - Categories: Social Media | Technology | Video | Business 101 | Twitter | Marketing | General

Are You Decisive or Capricious?

Making the right decision can be an arduous process.

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0 comments - Posted by Domenick Cilea at 4:54 PM - Categories: Business 101 | Marketing

Size Matters – Small is the New Big!

The past few months have challenged the mantra that “bigger is better.” Some of the largest companies across a diverse range of industries have discovered that they are “too big to be saved.” Overnight, we have witnessed, in disbelief, several industry titans simply evaporate.

We all want to grow, expand and essentially become BIG. This is the natural progression of business. But there is responsibility in pursuing big, becoming big and maintaining big.

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0 comments - Posted by Domenick Cilea at 1:06 PM - Categories: Business 101