Category: Business 101

Are You a Good Client or Bad?

Every consultant, agency and service provider has at least one client horror story.  The same could be said for companies who hire us (and I mean you, me, anyone and everyone in the service business).  In most cases we can peacefully (and productively) coexist. But as they say, it only takes one bad apple to spoil the bunch.

So when a SNAFU arises, and things get out of sorts, it begs the question: what could have been done to avoid it?

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2 comments - Posted by Domenick Cilea at 2:39 PM - Categories: Messaging | Business 101

The Scourge of the Creative Process

Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients.  In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the best results.

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0 comments - Posted by Domenick Cilea at 11:14 AM - Categories: Business 101 | Marketing | General

NJConnect

The first NJConnect meetup went off last night at Red Lounge in Red Bank, NJ! The event brought together a number of different people interested in technology, social media, and interactive marketing such as Chris Bautista of Frog Kick, Mariano Di Fabio of Avelient, Vidar Brekke of Social Intent, and Jay Bryant of LiveWorld just to name a few.

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1 comments - Posted by Shannon Cortina at 5:15 PM - Categories: Social Media | Technology | Video | Business 101 | Twitter | Marketing | General

Are You Decisive or Capricious?

Making the right decision can be an arduous process.

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0 comments - Posted by Domenick Cilea at 4:54 PM - Categories: Business 101 | Marketing

Size Matters – Small is the New Big!

The past few months have challenged the mantra that “bigger is better.” Some of the largest companies across a diverse range of industries have discovered that they are “too big to be saved.” Overnight, we have witnessed, in disbelief, several industry titans simply evaporate.

We all want to grow, expand and essentially become BIG. This is the natural progression of business. But there is responsibility in pursuing big, becoming big and maintaining big.

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0 comments - Posted by Domenick Cilea at 1:06 PM - Categories: Business 101

What a Sandcastle Contest Can Teach Us About Marketing

Since 1999, Springboard has helped coordinate one of the largest sandcastle and sand sculpting contests in the northeast. Using the medium of sand, “artists” of all ages and levels create astonishing masterpieces. The event transforms the beach into a mosaic that includes traditional sandcastles, sea creatures, cartoon characters, shipwrecked boats, Yankee Stadium, a New York City skyline, and even a bowling lane with 10 pins and ball.

Held on the beautiful beaches of Belmar, NJ (located in the middle of the “Jersey Shore”), the event attracts 10,000-plus sand enthusiasts. Among the different categories separated by age, all participants must follow four simple guidelines which represent the criteria for judging – creativity, originality, resourcefulness, and accessories.

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0 comments - Posted by Domenick Cilea at 12:30 PM - Categories: Social Media | Public Relations | Messaging | Business 101 | Twitter | Marketing

Killing Your Audience

Earlier this week I was at a technology conference and attended several keynote presentations and panel discussions. Most of the speakers were interesting and engaging, and provided excellent content. Others were very passionate about their topics and this projected throughout their delivery. But there was one person in particular who did not bode well. The topic wasn’t boring. Nor was it his diction, eye contact and non-verbal queues objectionable. It was his presentation.

Situated near the back of the room, I was able to take in all of the presentations just fine. But when this PowerPoint presentation was displayed, I knew the audience was in trouble, let alone the speaker. His slides were riddled with long sentences and at least ten bullets. This simply does not compute in the fast-paced, A.D.D. world we live in.

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1 comments - Posted by Domenick Cilea at 2:33 PM - Categories: Messaging | Business 101