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Sep
19
2006
Tale of Two Burger Chains
In 1948, two hamburger chains started their respective businesses in California. Almost 50 years later, one has almost 32,000 locations around the world, while the other is concentrated in California, Arizona and Nevada with 200-plus restaurants. The former is McDonald’s and the latter is In-N-Out Burger.
These two business models offer interesting perspectives on running a successful operation. Among the many things, McDonald’s can be credited for its economies of scale, strategic marketing and branding, franchising, and continuous product innovations. Going global and expanding to more than 100 countries has been critical to their continued success.
0 comments - Posted by Domenick Cilea at 4:34 PM - Categories: Business 101
