RSSWhat the Oscars Can Teach Us About Marketing
Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama,
glamour and glitz that is typically associated with Oscar night in
Hollywood. One of the major storylines this year beyond “who is wearing
what,” was how a blockbuster movie can be bested, as The
Hurt Locker won several “Best” awards over the heavily favored,
largest-grossing film of all time – Avatar.
Avatar’s use of innovative 3D cinematography is brilliant
and paradigm-shifting. And the budget for the film was nearly $400
million (production and promotion). It was directed by one of the industry’s
best, with a body of work that won a boatload of Oscars for
Titanic. Conversely, Hurt Locker was made for $15 million by
lesser-known director, Kathryn Bigelow.
0 comments - Posted by Domenick Cilea at 6:19 PM - Categories: Messaging | Content Strategy
It’s no secret that organizations are increasingly utilizing social
media to connect with customers and prospects, but what about an online
video strategy? Did you know 
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
