Category: Content Strategy

Mar 16 2010

Online Advertising: Extend Your Brand to the Digital World

According to recent studies, US online advertising and marketing spending will overtake print in 2010, thus confirming the shift to digital over paper-based, “analog” marketing campaigns. The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.

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0 comments - Posted by Joseph Mindo at 2:41 PM - Categories: Public Relations | Branding | Advertising | Marketing | Content Strategy

Mar 9 2010

What the Oscars Can Teach Us About Marketing

Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama, glamour and glitz that is typically associated with Oscar night in Hollywood. One of the major storylines this year beyond “who is wearing what,” was how a blockbuster movie can be bested, as The Hurt Locker won several “Best” awards over the heavily favored, largest-grossing film of all time – Avatar.

Avatar’s use of innovative 3D cinematography is brilliant and paradigm-shifting. And the budget for the film was nearly $400 million (production and promotion). It was directed by one of the industry’s best, with a body of work that won a boatload of Oscars for Titanic. Conversely, Hurt Locker was made for $15 million by lesser-known director, Kathryn Bigelow.

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0 comments - Posted by Domenick Cilea at 6:19 PM - Categories: Messaging | Content Strategy

Feb 16 2010

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy? Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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Feb 2 2010

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search? Google, Yahoo, Bing? If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market. What keywords would people use to find you on the Web?

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Jan 22 2010

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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Dec 30 2009

Thoughts for 2010

The month of December can be a “wrap-up” for many—however in the marketing and PR industry it’s more of a “ramp-up” month with client and campaign planning for the next year. After meeting with a number of clients and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010:

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May 11 2009

Socializing Your Content

Social media is all the rage but how do you harness it? As a content publisher or brand, you must equip your audience with "social" tools to promote your message, product or service.

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1 comments - Posted by Domenick Cilea at 3:00 PM - Categories: Social Media | Content Strategy

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