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Jun
29
2010
Reaching Key Influencers in Your Industry
In today’s world of marketing your brand, it is imperative to know who
the key influencers are in your industry. No longer are the
influencers just the key media and analysts covering your market.
Social media has spawned an entirely new set of influencers that can be
a catalyst to promote, validate and even hamper your go-to-market
strategy. With the ubiquity of social media, the role of public
relations has evolved into “influencer relations.” So, who are the
influencers, and how do you reach them?
0 comments - Posted by Joseph Mindo at 4:58 PM - Categories: Public Relations | Messaging | Branding | Marketing | Content Strategy | General
As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, 
confirming the shift to digital over paper-based, “analog” marketing campaigns. The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.
It’s no secret that organizations are increasingly utilizing social
media to connect with customers and prospects, but what about an online
video strategy? Did you know 
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
