Category: Content Strategy

Thoughts for 2010

The month of December can be a “wrap-up” for many—however in the marketing and PR industry it’s more of a “ramp-up” month with client and campaign planning for the next year. After meeting with a number of clients and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010: 

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0 comments - Posted by Shannon Cortina at 5:37 PM - Categories: Social Media | Technology | Public Relations | Twitter | Marketing | Content Strategy

Socializing Your Content

Social media is all the rage but how do you harness it? As a content publisher or brand, you must equip your audience with "social" tools to promote your message, product or service.

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1 comments - Posted by Domenick Cilea at 3:00 PM - Categories: Social Media | Content Strategy

Economy of Plenty

Mike Hudack, co-founder and CEO of Blip.tv presented a great keynote at the Contentinople Live! event on Content Delivery Economics this week in New York City. According to him, we are currently in an “economy of plenty” with respect to online video.

His reasoning for the explosion of online video choices is simple. Compared to traditional television programming, it is inexpensive to produce video and costs even less to distribute it (a few pennies) over the Internet to reach what Hudack and Blip.tv views as your “total potential audience.”

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0 comments - Posted by Domenick Cilea at 12:32 PM - Categories: Video | Content Strategy