Category: General

Feb 16 2010

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy? Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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Feb 11 2010

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.

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0 comments - Posted by Shannon Cortina at 12:04 PM - Categories: Branding | Advertising | Marketing | General

Feb 2 2010

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search? Google, Yahoo, Bing? If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market. What keywords would people use to find you on the Web?

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Feb 1 2010

Five Ways to Increase Your Twitter Following

When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.

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4 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General

Jan 22 2010

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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Jan 8 2010

Community Relations: At the Heart of Every Organization

Every organization – large and small – should have a social responsibility initiative to give back to its community. At Springboard, we have supported many local organizations over the years.

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0 comments - Posted by Mark Tordik at 5:59 PM - Categories: Pro Bono | Public Relations | Marketing | General

Oct 31 2009

What Trick-or-Treating Can Teach Us About Branding

Last night, my son asked me if I trick-or-treated as a kid. After my obvious response, it got me thinking about how much fun it was to go door-to-door in costume with my friends and family, and get all types of good candy and treats.

Like a unique brand, there were always a handful of houses that did not disappoint; you would never miss visiting them each year because they gave out the best stuff – regular size Reese’s, Hershey’s, Snickers, etc. (not the microscopic “fun size” that are given out today). Based on the buzz in the neighborhood, you knew which houses were worth the trip. We all compared notes on who gave out the best stuff (as well as those that did not).

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0 comments - Posted by Domenick Cilea at 2:51 PM - Categories: Branding | General

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