Category: General

Springboard Minute (Video): Beyond the Press Release

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events.

And while they can be integrated with search engine optimization techniques to improve Internet visibility, press release should not be the only tool you use to convey your message.

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0 comments - Posted by Domenick Cilea at 10:26 AM - Categories: Social Media | Blogs | Video | Public Relations | Twitter | Marketing | General

Shopping for Funding Presented at NJConnect Meetup in Princeton

NJConnect held its fourth meetup last night in Princeton, NJ at the historic Nassau Inn.  The topic, “Approaching Investors to Fund Your Company,” was presented by guest speaker Joe Allegra, General Partner at Edison Venture Fund. Allegra provided compelling insight on the different aspects of angel and venture capital (VC) funding to an audience comprising of entrepreneurs and early-stage start-ups.  He also shared interesting perspectives on how to prepare for the funding process, and more importantly, what not to do.

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0 comments - Posted by Mark Tordik at 6:06 PM - Categories: Venture Capital | Business 101 | Marketing | General

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy?  Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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0 comments - Posted by Mark Tordik at 6:38 PM - Categories: Social Media | Video | Public Relations | Messaging | Branding | Marketing | Content Strategy | General

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.

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0 comments - Posted by Shannon Cortina at 12:04 PM - Categories: Branding | Advertising | Marketing | General

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search?  Google, Yahoo, Bing?  If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market.  What keywords would people use to find you on the Web?

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0 comments - Posted by Joseph Mindo at 2:07 PM - Categories: Social Media | Technology | Public Relations | Branding | Content Strategy | General

Five Ways to Increase Your Twitter Following

When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.

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4 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General