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Jul
14
2010
Looking For That Special Person
Springboard is looking to expand its team to support several exciting
client and project opportunities. The right person will play a key role
in our fast-paced New Jersey office. If you are a lazy, underachieving
person that thrives on taking the path of least resistance, please
do not read any further.
1 comments - Posted by Domenick Cilea at 11:32 AM - Categories: Public Relations | Business 101 | Marketing | General
In today’s world of marketing your brand, it is imperative to know who
the key influencers are in your industry. No longer are the
influencers just the key media and analysts covering your market.
Social media has spawned an entirely new set of influencers that can be
a catalyst to promote, validate and even hamper your go-to-market
strategy. With the ubiquity of social media, the role of public
relations has evolved into “influencer relations.” So, who are the
influencers, and how do you reach them?
For some people, the idea of social media can seem overwhelming and
pointless. For those who have taken the time to utilize it, social media
can be an important, useful tool to add to our marketing and PR
toolkits as well as our everyday lives. 
For many businesses, the summer months are usually the slowest time of
year. Between vacation schedules and the heat, those dog days of
summer can have many yearning for the bustle September usually brings.
Regardless of your industry, June, July and August are actually an
ideal time to fuel your marketing and PR engine.
An interesting question was recently posed at the 
