When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.
5 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.
2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General
Every organization – large and small – should have a social responsibility initiative to give back to its community. At Springboard, we have supported many local organizations over the years.
0 comments - Posted by Mark Tordik at 5:59 PM - Categories: Pro Bono | Public Relations | Marketing | General
Last night, my son asked me if I trick-or-treated as a kid. After my
obvious response, it got me thinking about how much fun it was to go
door-to-door in costume with my friends and family, and get all types
of good candy and treats.
Like a unique brand, there were always a handful of houses that did not
disappoint; you would never miss visiting them each year because they
gave out the best stuff – regular size Reese’s, Hershey’s, Snickers,
etc. (not the microscopic “fun size” that are given out today). Based
on the buzz in the neighborhood, you knew which houses were worth the
trip. We all compared notes on who gave out the best stuff (as well as
those that did not).
0 comments - Posted by Domenick Cilea at 2:51 PM - Categories: Branding | General
Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the best results.
0 comments - Posted by Domenick Cilea at 11:14 AM - Categories: Business 101 | Marketing | General
A reactive approach is what most organizations are using today to spearhead their marketing activities. To their defense—reactive behavior is second nature to us as human beings. You see someone driving down the road and you find yourself thinking—I could really use a new a car. Organizations function the same way—word gets out that a customer just landed a new partner or is attending a new event and immediately the executives and marketing team thinks—we need to do that. Right? Wrong.
0 comments - Posted by Shannon Cortina at 9:09 AM - Categories: Public Relations | Branding | Marketing | General
NJConnect had its second meetup last night in Red Bank. The topic was social media and featured two presenters—Matt Elefant of Melity and Sean Pfitzenmaier of SoSauce.com.
0 comments - Posted by Shannon Cortina at 1:43 PM - Categories: Social Media | Technology | General
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