Category: Marketing

Mar 2 2010

Join the Blogging Evolution

Do blogs matter?  Depending on who you ask, and what their definition of a blog is, opinions can vary.  In short, we think YES! 

The media industry has undergone a significant transformation in recent years.  Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization.  On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source.  All of these factors have contributed to the emergence of blogs.

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0 comments - Posted by Joseph Mindo at 3:27 PM - Categories: Social Media | Technology | Blogs | Public Relations | Messaging | Marketing

Feb 16 2010

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy?  Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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0 comments - Posted by Mark Tordik at 6:38 PM - Categories: Social Media | Video | Public Relations | Messaging | Branding | Marketing | Content Strategy | General

Feb 11 2010

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.

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0 comments - Posted by Shannon Cortina at 12:04 PM - Categories: Branding | Advertising | Marketing | General

Feb 5 2010

Springboard Minute (Video): Boilerplates 101

Last week, Bad Pitch Blog did a follow-up post about boilerplates, and how they are used and most often abused.

Boilerplates are intended to provide background information and/or perspective about the main subject(s) of a press release.  In most cases, they focus on a company, but can also be utilized to describe an event, product, service, etc.

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0 comments - Posted by Domenick Cilea at 2:38 PM - Categories: Public Relations | Messaging | Marketing

Feb 1 2010

Five Ways to Increase Your Twitter Following

When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.

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4 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General

Jan 22 2010

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General

Jan 8 2010

Community Relations: At the Heart of Every Organization

Every organization – large and small – should have a social responsibility initiative to give back to its community. At Springboard, we have supported many local organizations over the years. 

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0 comments - Posted by Mark Tordik at 5:59 PM - Categories: Pro Bono | Public Relations | Marketing | General

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Insight and Perspective on All Things Marketing, PR and Social Media from the Springboard Team
 

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