Category: Public Relations

Jun 17 2010

What We Can Learn From BP

Unless you have been living under a rock, you are aware that we are going on day 58 of BP’s (British Petroleum) catastrophic oil spill in the Gulf of Mexico. With every failed attempt to cap this oozing mess along with the somewhat sincere comments made by BP’s CEO Tony Hayward in countless media appearances, the company sinks itselfeven deeper. 20,000 Leagues Under the Sea deeper!

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0 comments - Posted by Shannon Cortina at 8:35 AM - Categories: Technology | Public Relations | Marketing

May 5 2010

What is Your Content Strategy?

As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, blog posts, video, e-books, newsletters, white papers, email signature files, etc. – must be integrated and aim to reinforce your value proposition. Beyond text, content should incorporate audio, video, and photos – as these can help clearly convey the problem your product or service addresses.

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Mar 23 2010

Tip of the (PR) Spear

I recently reconnected with a former client that we supported 10 years ago. He is with a new company now and considering our services to support various public relations initiatives. After we spoke and scoped his needs, I presented a proposal that included social media, video and the creation of a blog – among other tools and techniques.

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0 comments - Posted by Domenick Cilea at 10:36 AM - Categories: Public Relations | Marketing | General

Mar 18 2010

Springboard Minute (Video): Beyond the Press Release

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events.

And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.

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Mar 16 2010

Online Advertising: Extend Your Brand to the Digital World

According to recent studies, US online advertising and marketing spending will overtake print in 2010, thus confirming the shift to digital over paper-based, “analog” marketing campaigns. The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.

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0 comments - Posted by Joseph Mindo at 2:41 PM - Categories: Public Relations | Branding | Advertising | Marketing | Content Strategy

Mar 2 2010

Join the Blogging Evolution

Do blogs matter? Depending on who you ask, and what their definition of a blog is, opinions can vary. In short, we think YES!

The media industry has undergone a significant transformation in recent years. Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization. On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source. All of these factors have contributed to the emergence of blogs.

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Feb 16 2010

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy? Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?