Category: Public Relations

Online Advertising: Extend Your Brand to the Digital World

According to recent studies, US online advertising and marketing spending will overtake print in 2010, thus confirming the shift to digital over paper-based, “analog” marketing campaigns.  The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.

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0 comments - Posted by Joseph Mindo at 2:41 PM - Categories: Public Relations | Branding | Advertising | Marketing | Content Strategy

Join the Blogging Evolution

Do blogs matter?  Depending on who you ask, and what their definition of a blog is, opinions can vary.  In short, we think YES! 

The media industry has undergone a significant transformation in recent years.  Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization.  On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source.  All of these factors have contributed to the emergence of blogs.

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0 comments - Posted by Joseph Mindo at 3:27 PM - Categories: Social Media | Technology | Blogs | Public Relations | Messaging | Marketing

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy?  Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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0 comments - Posted by Mark Tordik at 6:38 PM - Categories: Social Media | Video | Public Relations | Messaging | Branding | Marketing | Content Strategy | General

Springboard Minute (Video): Boilerplates 101

Last week, Bad Pitch Blog did a follow-up post about boilerplates, and how they are used and most often abused.

Boilerplates are intended to provide background information and/or perspective about the main subject(s) of a press release.  In most cases, they focus on a company, but can also be utilized to describe an event, product, service, etc.

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0 comments - Posted by Domenick Cilea at 2:38 PM - Categories: Public Relations | Messaging | Marketing

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search?  Google, Yahoo, Bing?  If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market.  What keywords would people use to find you on the Web?

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0 comments - Posted by Joseph Mindo at 2:07 PM - Categories: Social Media | Technology | Public Relations | Branding | Content Strategy | General

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General

Springboard Adds New Clients

The month of January has been a busy one for the Springboard team with the addition of three new clients, and several others within closing reach! We are excited to welcome Quickcomm, FAVI Entertainment and The Nurture Institute to our roster.

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0 comments - Posted by Shannon Cortina at 4:09 PM - Categories: Social Media | Public Relations