Since I was a little girl, my dad’s wise words of advice stemmed from John Lennon’s song, “Beautiful Boy.” He tells me: Life is what happens to you while you’re busy making other plans. He couldn’t be more right.
0 comments - Posted by Michelle Turli at 1:28 PM - Categories: Social Media | Pro Bono | Public Relations | Marketing
Right now, I am writing this blog in my cubicle at Springboard Public Relations, an agency that works with various technology startups, creating and implementing all types of marketing, PR and social media campaigns.
0 comments - Posted by Michelle Turli at 11:00 AM - Categories: Social Media | Technology | Pro Bono | Public Relations | Twitter | Marketing
The hospitality industry is embracing social media as a means to connect
with and improve a guests experience, drum up new business, and keep a
pulse on what is being said about any given property. Wall
Street Journal’s Sarah Nassauer discusses how hotels are now
utilizing Twitter and Facebook in her article,
"I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!"
0 comments - Posted by Shannon Cortina at 4:39 PM - Categories: Social Media | Messaging | Business 101 | Branding
For some people, the idea of social media can seem overwhelming and
pointless. For those who have taken the time to utilize it, social media
can be an important, useful tool to add to our marketing and PR
toolkits as well as our everyday lives.
0 comments - Posted by Michelle Turli at 9:44 AM - Categories: Social Media | Technology | Public Relations | Branding | Twitter | Marketing | General
As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, blog posts,
video, e-books, newsletters, white papers, email signature files, etc. – must be integrated and aim to reinforce your value proposition. Beyond text, content should incorporate audio, video, and photos – as these can help clearly convey the problem your product or service addresses.
0 comments - Posted by Joseph Mindo at 3:45 PM - Categories: Social Media | Technology | Public Relations | Messaging | Branding | Marketing | Content Strategy
A few w
eeks ago, I came across Lunchbox Laboratory on Flickr and instantly
became a fan, even though it is located thousands of miles away from
where I live in New Jersey. One look at the many types of burgers and
it’s hard not to have a craving for one of these colossal creations
(unless, of course, you are not a carnivore – not that there is anything
wrong with that).
8 comments - Posted by Domenick Cilea at 9:41 AM - Categories: Social Media | Blogs | Branding | Twitter | Marketing | General
Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events.
And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.
0 comments - Posted by Domenick Cilea at 10:26 AM - Categories: Social Media | Blogs | Video | Public Relations | Twitter | Marketing | General
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