Right now, I am writing this blog in my cubicle at Springboard Public Relations, an agency that works with various technology startups, creating and implementing all types of marketing, PR and social media campaigns.
0 comments - Posted by Michelle Turli at 11:00 AM - Categories: Social Media | Technology | Pro Bono | Public Relations | Twitter | Marketing
For some people, the idea of social media can seem overwhelming and
pointless. For those who have taken the time to utilize it, social media
can be an important, useful tool to add to our marketing and PR
toolkits as well as our everyday lives.
0 comments - Posted by Michelle Turli at 9:44 AM - Categories: Social Media | Technology | Public Relations | Branding | Twitter | Marketing | General
For many businesses, the summer months are usually the slowest time of
year. Between vacation schedules and the heat, those dog days of
summer can have many yearning for the bustle September usually brings.
Regardless of your industry, June, July and August are actually an
ideal time to fuel your marketing and PR engine.
0 comments - Posted by Joseph Mindo at 10:36 AM - Categories: Technology | Public Relations | Messaging | Business 101 | Marketing | General
Unless you have been living under a rock, you are aware that we are going on day 58 of BP’s (British Petroleum) catastrophic oil spill in the Gulf of Mexico. With every failed attempt to cap this oozing mess along with the somewhat sincere comments made by BP’s CEO Tony Hayward in countless media appearances, the company sinks itselfeven deeper. 20,000 Leagues Under the Sea deeper!
0 comments - Posted by Shannon Cortina at 8:35 AM - Categories: Technology | Public Relations | Marketing
As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, blog posts,
video, e-books, newsletters, white papers, email signature files, etc. – must be integrated and aim to reinforce your value proposition. Beyond text, content should incorporate audio, video, and photos – as these can help clearly convey the problem your product or service addresses.
0 comments - Posted by Joseph Mindo at 3:45 PM - Categories: Social Media | Technology | Public Relations | Messaging | Branding | Marketing | Content Strategy
Last week, at the NJConnect Meetup in Princeton, guest speaker Joe Allegra (General Partner at Edison Venture Fund) discussed the topic, “Approaching Investors to Fund Your Company.”
In preparing his presentation, Allegra said he polled over 20 angel investors and venture capitalist friends, and asked them a simple question: “What are the things you dislike most when being pitched by an entrepreneur?”
0 comments - Posted by Domenick Cilea at 9:18 AM - Categories: Venture Capital | Technology | Messaging | Business 101 | General
Do blogs matter? Depending on who you ask, and what their definition of a blog is, opinions can vary. In short, we
think YES!
The media industry has undergone a significant transformation in recent years. Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization. On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source. All of these factors have contributed to the emergence of blogs.
0 comments - Posted by Joseph Mindo at 3:27 PM - Categories: Social Media | Technology | Blogs | Public Relations | Messaging | Marketing
public relations marketing social media general branding twitter messaging technology business 101 video content strategy pro bono crm blogs advertising venture capital mobile social network advertising
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