Category: Technology

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search?  Google, Yahoo, Bing?  If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market.  What keywords would people use to find you on the Web?

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0 comments - Posted by Joseph Mindo at 2:07 PM - Categories: Social Media | Technology | Public Relations | Branding | Content Strategy | General

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General

Thoughts for 2010

The month of December can be a “wrap-up” for many—however in the marketing and PR industry it’s more of a “ramp-up” month with client and campaign planning for the next year. After meeting with a number of clients and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010: 

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0 comments - Posted by Shannon Cortina at 5:37 PM - Categories: Social Media | Technology | Public Relations | Twitter | Marketing | Content Strategy

NJ Connect June Meetup on Social Media

NJConnect had its second meetup last night in Red Bank. The topic was social media and featured two presenters—Matt Elefant of Melity and Sean Pfitzenmaier of SoSauce.com.

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0 comments - Posted by Shannon Cortina at 1:43 PM - Categories: Social Media | Technology | General

NJConnect

The first NJConnect meetup went off last night at Red Lounge in Red Bank, NJ! The event brought together a number of different people interested in technology, social media, and interactive marketing such as Chris Bautista of Frog Kick, Mariano Di Fabio of Avelient, Vidar Brekke of Social Intent, and Jay Bryant of LiveWorld just to name a few.

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1 comments - Posted by Shannon Cortina at 5:15 PM - Categories: Social Media | Technology | Video | Business 101 | Twitter | Marketing | General

Accenture Buys Origin Digital

Congratulations to Origin Digital on today’s acquisition from Accenture, the global management consultancy. We have been working with Origin Digital since February 2007 and supported a range of marketing, branding and public relations initiatives.

Origin Digital is based in Weehawken, NJ. The company provides a platform to deliver online video and digital content across multiple channels and devices. Its technology platform enables content owners – publishers and enterprise customers – to support all aspects of video capture, transformation and delivery, as well as digital asset management.

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0 comments - Posted by Domenick Cilea at 2:31 PM - Categories: Technology | Video

The Technology That Makes Us Tick

As an account executive for a public relations and marketing firm specializing in technology, it’s my job to clearly communicate our clients’ products and services to journalists and analysts alike. The result of this effort includes brand awareness, credibility, and favorable coverage in the form of press articles and industry research reports.

To maintain PR workflow and success with our clients, Springboard invests in a broad range of technology. For example, we were an early adopter of BlackBerry phones since email is vital to our business. We understand the need to continually embrace new tools that keep us “connected.”

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0 comments - Posted by Mark Tordik at 9:57 AM - Categories: Technology