When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.
4 comments - Posted by Mark Tordik at 2:13 PM - Categories: Social Media | Branding | Twitter | Marketing | General
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.
2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General
Springboard has teamed up with DKMS, the world's largest bone marrow donor center, to help a family seek a donor for their son Brian Wecker Jr. who was diagnosed with Acute Lymphocytic Leukemia (ALL).
0 comments - Posted by Joseph Mindo at 12:57 PM - Categories: Pro Bono | Public Relations | Twitter
The month of December can be a “wrap-up” for many—however in the marketing and PR industry it’s more of a “ramp-up” month with client and campaign planning for the next year. After meeting with a number of clients and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010:
0 comments - Posted by Shannon Cortina at 5:37 PM - Categories: Social Media | Technology | Public Relations | Twitter | Marketing | Content Strategy
In the last week, I had a few experiences that left me thinking, “Wow, some people are seriously out of touch.”
It’s no surprise, that the marketing and PR landscape is evolving, especially with the emergence of social media, blogs, online video, etc. (we have blogged about before: here and here). However it is shocking that there are people—PR and marketing professionals alike—who still do not see the value in embracing social media.
2 comments - Posted by Shannon Cortina at 9:59 AM - Categories: Social Media | Public Relations | Twitter | Marketing
Professional and collegiate sports organizations are missing out on a huge social media opportunity.
Two weeks ago, Reuters ran an article about how North American pro sports leagues are in a twitter over tweeting. The article discusses how the National Football League (NFL), National Basketball Association (NBA) and National Hockey League (NHL) recently imposed policies and guidelines for its players, coaches and operations personnel regarding the use of social media applications, such as Twitter and Facebook. The rules specifically for the NFL also apply to those representing a player or coach, such as an agent who might tweet on their client’s behalf.
1 comments - Posted by Domenick Cilea at 2:06 PM - Categories: Social Media | Branding | Twitter
A few months ago we helped a
client launch their first social media campaign and got them initially started utilizing
Linked
In and Twitter. It has
been a little over two months and we have connected with nearly 300 “friends,” and
this number is growing every day. In our view, quality is more important than quantity,
and so far the client has received a few serious sales leads. But more
importantly, they are connecting with people on a different level utilizing
these social platforms, and learning a lot about the market and its needs.
0 comments - Posted by Shannon Cortina at 9:31 AM - Categories: Social Media | Twitter | Marketing
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