Category: Video

Springboard Minute (Video): Beyond the Press Release

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events.

And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.

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0 comments - Posted by Domenick Cilea at 10:26 AM - Categories: Social Media | Blogs | Video | Public Relations | Twitter | Marketing | General

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy?  Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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0 comments - Posted by Mark Tordik at 6:38 PM - Categories: Social Media | Video | Public Relations | Messaging | Branding | Marketing | Content Strategy | General

Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

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2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General

NJConnect

The first NJConnect meetup went off last night at Red Lounge in Red Bank, NJ! The event brought together a number of different people interested in technology, social media, and interactive marketing such as Chris Bautista of Frog Kick, Mariano Di Fabio of Avelient, Vidar Brekke of Social Intent, and Jay Bryant of LiveWorld just to name a few.

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1 comments - Posted by Shannon Cortina at 5:15 PM - Categories: Social Media | Technology | Video | Business 101 | Twitter | Marketing | General

Meet AdParlor

Earlier this month at OnMedia NYC, I had the opportunity to catch up with Hussein Fazal, CEO of AdParlor, a social network advertising platform based in Toronto.

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1 comments - Posted by Domenick Cilea at 11:16 AM - Categories: Social Media | Social Network Advertising | Video | Branding

What's Your Social Media Strategy?

0 comments - Posted by Domenick Cilea at 3:21 PM - Categories: Social Media | Video | Twitter

The Online Media

0 comments - Posted by Domenick Cilea at 3:05 PM - Categories: Video