Category: Video

Dec 2 2008

The Power of Social Media

As part of our on-going pro bono initiatives, we recently put our social media expertise to work for a friend and his family. Utilizing YouTube and Twitter, we helped create awareness for a new television reality series on TLC starring the Hayes family who live in New Jersey.What is so special about the Hayes family? They are a growing family of 12 that includes Eric and Betty and their two sets of twins and sextuplets. Yes…10 kids!

Click below to watch the video:

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0 comments - Posted by Mark Tordik at 12:33 PM - Categories: Social Media | Pro Bono | Video | Public Relations

May 21 2008

Accenture Buys Origin Digital

Congratulations to Origin Digital on today’s acquisition from Accenture, the global management consultancy. We have been working with Origin Digital since February 2007 and supported a range of marketing, branding and public relations initiatives.

Origin Digital is based in Weehawken, NJ. The company provides a platform to deliver online video and digital content across multiple channels and devices. Its technology platform enables content owners – publishers and enterprise customers – to support all aspects of video capture, transformation and delivery, as well as digital asset management.

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0 comments - Posted by Domenick Cilea at 2:31 PM - Categories: Technology | Video

Apr 22 2008

Economy of Plenty

Mike Hudack, co-founder and CEO of Blip.tv presented a great keynote at the Contentinople Live! event on Content Delivery Economics this week in New York City. According to him, we are currently in an “economy of plenty” with respect to online video.

His reasoning for the explosion of online video choices is simple. Compared to traditional television programming, it is inexpensive to produce video and costs even less to distribute it (a few pennies) over the Internet to reach what Hudack and Blip.tv views as your “total potential audience.”

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0 comments - Posted by Domenick Cilea at 12:32 PM - Categories: Video | Content Strategy

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