RSSWhat Trick-or-Treating Can Teach Us About Branding
Last night, my son asked me if I trick-or-treated as a kid. After my
obvious response, it got me thinking about how much fun it was to go
door-to-door in costume with my friends and family, and get all types
of good candy and treats.
Like a unique brand, there were always a handful of houses that did not
disappoint; you would never miss visiting them each year because they
gave out the best stuff – regular size Reese’s, Hershey’s, Snickers,
etc. (not the microscopic “fun size” that are given out today). Based
on the buzz in the neighborhood, you knew which houses were worth the
trip. We all compared notes on who gave out the best stuff (as well as
those that did not).
0 comments - Posted by Domenick Cilea at 2:51 PM - Categories: Branding | General
In and 
Every consultant, agency and service provider has at least one client
horror story. The same could be said for companies who hire us (and I
mean you, me, anyone and everyone in the service business). In most
cases we can peacefully (and productively) coexist. But as they say, it
only takes one bad apple to spoil the bunch.
