Viewing by month: June 2009

What is Your Social Media Plan?

Many of our clients are new to the social media scene and are having a difficult time grasping its potential.  Some (business-to-business clients) believe it is better suited for consumer audiences, while others think it is unproven and not worth the time or budget.  While we continue to chisel away at common misconceptions related to social media, our view is that there is a strategic place for this new medium in every business, market, industry, sector – you name it.

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0 comments - Posted by Domenick Cilea at 12:19 PM - Categories: Social Media | Branding | Twitter

NJ Connect June Meetup on Social Media

NJConnect had its second meetup last night in Red Bank. The topic was social media and featured two presenters—Matt Elefant of Melity and Sean Pfitzenmaier of SoSauce.com.

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0 comments - Posted by Shannon Cortina at 1:43 PM - Categories: Social Media | Technology | General

Live Tweeting? Do Unto Others…

If you’re on Twitter, odds are that you have experienced someone “live tweeting” from a conference or event.  This real-time “play-by-play” can be very useful, especially when you don’t have the time or budget to physically attend keynotes, meetups and panel discussions that are local or somewhere around the world.

But what happens when the person doing the live tweeting goes toxic?  I have witnessed a few instances when live tweeters have become   virtual hecklers, and while their opinion might be valid, it all comes down to the delivery.

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2 comments - Posted by Domenick Cilea at 3:14 PM - Categories: Social Media | Twitter