Today I responded to a HARO inquiry on how PR professionals can use social media (Twitter, Facebook, blogs, etc.) for pitches. I offered the writer the following thoughts:
0 comments - Posted by Domenick Cilea at 2:32 PM - Categories: Social Media | Public Relations
Every creative team has its share of battle scars. These are the result of disagreements, skirmishes and “healthy discussions” with peers, vendors, consultants, service providers and clients. In my view, if your creative thoughts and ideas are not met with resistance (by one person or many), they are too safe, and might not yield the best results.
0 comments - Posted by Domenick Cilea at 11:14 AM - Categories: Business 101 | Marketing | General
A reactive approach is what most organizations are using today to spearhead their marketing activities. To their defense—reactive behavior is second nature to us as human beings. You see someone driving down the road and you find yourself thinking—I could really use a new a car. Organizations function the same way—word gets out that a customer just landed a new partner or is attending a new event and immediately the executives and marketing team thinks—we need to do that. Right? Wrong.
0 comments - Posted by Shannon Cortina at 9:09 AM - Categories: Public Relations | Branding | Marketing | General
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