Tools of the Trade
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.
2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General


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