Viewing by month: May 2010

May 5 2010

What is Your Content Strategy?

As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy.  What is meant by this?  Basically, all pieces of content created by your company – press releases, case studies, blog posts, video, e-books, newsletters, white papers, email signature files, etc. – must be integrated and aim to reinforce your value proposition.  Beyond text, content should incorporate audio, video, and photos – as these can help clearly convey the problem your product or service addresses.

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0 comments - Posted by Joseph Mindo at 3:45 PM - Categories: Social Media | Technology | Public Relations | Messaging | Branding | Marketing | Content Strategy

May 5 2010

Burgers, Nutella Shakes and Social Media

A few weeks ago, I came across Lunchbox Laboratory on Flickr and instantly became a fan, even though it is located thousands of miles away from where I live in New Jersey. One look at the many types of burgers and it’s hard not to have a craving for one of these colossal creations (unless, of course, you are not a carnivore – not that there is anything wrong with that).

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8 comments - Posted by Domenick Cilea at 9:41 AM - Categories: Social Media | Blogs | Branding | Twitter | Marketing | General

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Insight and Perspective on All Things Marketing, PR and Social Media from the Springboard Team
 

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