Right now, I am writing this blog in my cubicle at Springboard Public Relations, an agency that works with various technology startups, creating and implementing all types of marketing, PR and social media campaigns.
1 comments - Posted by Michelle Turli at 11:00 AM - Categories: Social Media | Technology | Pro Bono | Public Relations | Twitter | Marketing
In today’s world of marketing your brand, it is imperative to know who
the key influencers are in your industry. No longer are the
influencers just the key media and analysts covering your market.
Social media has spawned an entirely new set of influencers that can be
a catalyst to promote, validate and even hamper your go-to-market
strategy. With the ubiquity of social media, the role of public
relations has evolved into “influencer relations.” So, who are the
influencers, and how do you reach them?
0 comments - Posted by Joseph Mindo at 4:58 PM - Categories: Public Relations | Messaging | Branding | Marketing | Content Strategy | General
The hospitality industry is embracing social media as a means to connect
with and improve a guests experience, drum up new business, and keep a
pulse on what is being said about any given property. Wall
Street Journal’s Sarah Nassauer discusses how hotels are now
utilizing Twitter and Facebook in her article,
"I Hate My Room,' The Traveler Tweeted. Ka-Boom! An Upgrade!"
0 comments - Posted by Shannon Cortina at 4:39 PM - Categories: Social Media | Messaging | Business 101 | Branding
For some people, the idea of social media can seem overwhelming and
pointless. For those who have taken the time to utilize it, social media
can be an important, useful tool to add to our marketing and PR
toolkits as well as our everyday lives.
1 comments - Posted by Michelle Turli at 9:44 AM - Categories: Social Media | Technology | Public Relations | Branding | Twitter | Marketing | General
For many businesses, the summer months are usually the slowest time of
year. Between vacation schedules and the heat, those dog days of
summer can have many yearning for the bustle September usually brings.
Regardless of your industry, June, July and August are actually an
ideal time to fuel your marketing and PR engine.
0 comments - Posted by Joseph Mindo at 10:36 AM - Categories: Technology | Public Relations | Messaging | Business 101 | Marketing | General
Unless you have been living under a rock, you are aware that we are going on day 58 of BP’s (British Petroleum) catastrophic oil spill in the Gulf of Mexico. With every failed attempt to cap this oozing mess along with the somewhat sincere comments made by BP’s CEO Tony Hayward in countless media appearances, the company sinks itselfeven deeper. 20,000 Leagues Under the Sea deeper!
0 comments - Posted by Shannon Cortina at 8:35 AM - Categories: Technology | Public Relations | Marketing
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