Tools of the Trade

Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.

Assuming you already have your messaging and content strategy in place, the Web and social media have spawned a plethora of tools and services (some are free) to help generate buzz, excitement and Google juice.

Read more...

2 comments - Posted by Domenick Cilea at 5:44 PM - Categories: Social Media | Technology | Video | Public Relations | Twitter | Marketing | Content Strategy | General

Springboard Adds New Clients

The month of January has been a busy one for the Springboard team with the addition of three new clients, and several others within closing reach! We are excited to welcome Quickcomm, FAVI Entertainment and The Nurture Institute to our roster.

Read more...

0 comments - Posted by Shannon Cortina at 4:09 PM - Categories: Social Media | Public Relations

Community Relations: At the Heart of Every Organization

Every organization – large and small – should have a social responsibility initiative to give back to its community. At Springboard, we have supported many local organizations over the years. 

Read more...

0 comments - Posted by Mark Tordik at 5:59 PM - Categories: Pro Bono | Public Relations | Marketing | General

Springboard Teams Up with DKMS to Support Bone Marrow Donor Drive in New Jersey

Springboard has teamed up with DKMS, the world's largest bone marrow donor center, to help a family seek a donor for their son Brian Wecker Jr. who was diagnosed with Acute Lymphocytic Leukemia (ALL).

Read more...

0 comments - Posted by Joseph Mindo at 12:57 PM - Categories: Pro Bono | Public Relations | Twitter

Thoughts for 2010

The month of December can be a “wrap-up” for many—however in the marketing and PR industry it’s more of a “ramp-up” month with client and campaign planning for the next year. After meeting with a number of clients and discussing goals and strategies for 2010—I began organizing my thoughts into a list of what I think we can expect to see from marketing, PR, social media, and technology in 2010: 

Read more...

0 comments - Posted by Shannon Cortina at 5:37 PM - Categories: Social Media | Technology | Public Relations | Twitter | Marketing | Content Strategy

Events: The “Real” Real-Time Social Networks

Social media, video and blogs are among the top tools to promote your business and ideas. If you are not using them you are definitely missing out on new mediums and platforms to reach your audience. Technology aside, there is nothing more “social” and “real-time” then actually meeting people in person, at conferences, meetups and events.

Our client Apstrata is no stranger to this concept. The provider of real-time Web technology worked with the team here at Springboard to create an event plan which is part of their overall marketing communications strategy. Apstrata targets application developers and the team here prepared a lineup of events for them to regularly participate in.

Read more...

1 comments - Posted by Domenick Cilea at 5:00 PM - Categories: Business 101 | Marketing

Out of Touch

In the last week, I had a few experiences that left me thinking, “Wow, some people are seriously out of touch.”   

It’s no surprise, that the marketing and PR landscape is evolving, especially with the emergence of social media, blogs, online video, etc. (we have blogged about before: here and here).  However it is shocking that there are people—PR and marketing professionals alike—who still do not see the value in embracing social media.

Read more...

2 comments - Posted by Shannon Cortina at 9:59 AM - Categories: Social Media | Public Relations | Twitter | Marketing