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Feb
5
2010
Springboard Minute (Video): Boilerplates 101
Last week, Bad Pitch Blog did a follow-up post about boilerplates, and how they are used and most often abused.
Boilerplates
are intended to provide background information and/or perspective about
the main subject(s) of a press release. In most cases, they focus on a
company, but can also be utilized to describe an event, product,
service, etc.
0 comments - Posted by Domenick Cilea at 2:38 PM - Categories: Public Relations | Messaging | Marketing
When utilized correctly, 
Every profession and vocation has its share of tools. A carpenter would not be productive without a hammer, saw and tape measure. Barbers would be “out to lunch” without scissors and a buzzer. Even simple projects around the house can be challenging without the right tools, and public relations is no exception.
