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Jun 21 2010

Keeping the (PR) Engine Running

For many businesses, the summer months are usually the slowest time of year. Between vacation schedules and the heat, those dog days of summer can have many yearning for the bustle September usually brings. Regardless of your industry, June, July and August are actually an ideal time to fuel your marketing and PR engine.

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Jun 17 2010

What We Can Learn From BP

Unless you have been living under a rock, you are aware that we are going on day 58 of BP’s (British Petroleum) catastrophic oil spill in the Gulf of Mexico. With every failed attempt to cap this oozing mess along with the somewhat sincere comments made by BP’s CEO Tony Hayward in countless media appearances, the company sinks itselfeven deeper. 20,000 Leagues Under the Sea deeper!

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0 comments - Posted by Shannon Cortina at 8:35 AM - Categories: Technology | Public Relations | Marketing

May 5 2010

What is Your Content Strategy?

As you implement marketing, PR and social media programs to build brand awareness, we believe every company should take a holistic view of their content strategy. What is meant by this? Basically, all pieces of content created by your company – press releases, case studies, blog posts, video, e-books, newsletters, white papers, email signature files, etc. – must be integrated and aim to reinforce your value proposition. Beyond text, content should incorporate audio, video, and photos – as these can help clearly convey the problem your product or service addresses.

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May 5 2010

Burgers, Nutella Shakes and Social Media

A few weeks ago, I came across Lunchbox Laboratory on Flickr and instantly became a fan, even though it is located thousands of miles away from where I live in New Jersey. One look at the many types of burgers and it’s hard not to have a craving for one of these colossal creations (unless, of course, you are not a carnivore – not that there is anything wrong with that).

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Mar 30 2010

Where Does Your Company Fit Within the Market?

An interesting question was recently posed at the NJConnect Meetup in Princeton, NJ a couple of weeks ago: “Where does your company fit within the market?” Joe Allegra, General Partner at Edison Venture Fund, spoke about this topic and gave his advice on how entrepreneurs can approach investors for funding.

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0 comments - Posted by Joseph Mindo at 3:09 PM - Categories: Messaging | Business 101 | Branding | Marketing | General

Mar 23 2010

Tip of the (PR) Spear

I recently reconnected with a former client that we supported 10 years ago. He is with a new company now and considering our services to support various public relations initiatives. After we spoke and scoped his needs, I presented a proposal that included social media, video and the creation of a blog – among other tools and techniques.

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0 comments - Posted by Domenick Cilea at 10:36 AM - Categories: Public Relations | Marketing | General

Mar 22 2010

The VC Dozen: 12 Questions Every Entrepreneur Should Ask Themselves

Last week, at the NJConnect Meetup in Princeton, guest speaker Joe Allegra (General Partner at Edison Venture Fund) discussed the topic, “Approaching Investors to Fund Your Company.”

In preparing his presentation, Allegra said he polled over 20 angel investors and venture capitalist friends, and asked them a simple question: “What are the things you dislike most when being pitched by an entrepreneur?”