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Mar 18 2010

Springboard Minute (Video): Beyond the Press Release

Press releases are an excellent (and important) tool to communicate company news, product developments, new services, partnerships and other events.

And while they can be integrated with search engine optimization techniques to improve Internet visibility, the press release should not be the only tool you use to convey your message.

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Mar 17 2010

Shopping for Funding Presented at NJConnect Meetup in Princeton

NJConnect held its fourth meetup last night in Princeton, NJ at the historic Nassau Inn. The topic, “Approaching Investors to Fund Your Company,” was presented by guest speaker Joe Allegra, General Partner at Edison Venture Fund. Allegra provided compelling insight on the different aspects of angel and venture capital (VC) funding to an audience comprising of entrepreneurs and early-stage start-ups. He also shared interesting perspectives on how to prepare for the funding process, and more importantly, what not to do.

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0 comments - Posted by Mark Tordik at 6:06 PM - Categories: Venture Capital | Business 101 | Marketing | General

Mar 16 2010

Online Advertising: Extend Your Brand to the Digital World

According to recent studies, US online advertising and marketing spending will overtake print in 2010, thus confirming the shift to digital over paper-based, “analog” marketing campaigns. The survey also notes that advertisers are spending more on search advertising, their own Web sites and Webinars – at the expense of newspapers and magazines.

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0 comments - Posted by Joseph Mindo at 2:41 PM - Categories: Public Relations | Branding | Advertising | Marketing | Content Strategy

Mar 9 2010

What the Oscars Can Teach Us About Marketing

Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama, glamour and glitz that is typically associated with Oscar night in Hollywood. One of the major storylines this year beyond “who is wearing what,” was how a blockbuster movie can be bested, as The Hurt Locker won several “Best” awards over the heavily favored, largest-grossing film of all time – Avatar.

Avatar’s use of innovative 3D cinematography is brilliant and paradigm-shifting. And the budget for the film was nearly $400 million (production and promotion). It was directed by one of the industry’s best, with a body of work that won a boatload of Oscars for Titanic. Conversely, Hurt Locker was made for $15 million by lesser-known director, Kathryn Bigelow.

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0 comments - Posted by Domenick Cilea at 6:19 PM - Categories: Messaging | Content Strategy

Mar 2 2010

Join the Blogging Evolution

Do blogs matter? Depending on who you ask, and what their definition of a blog is, opinions can vary. In short, we think YES!

The media industry has undergone a significant transformation in recent years. Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization. On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source. All of these factors have contributed to the emergence of blogs.

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Feb 16 2010

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy? Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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Feb 11 2010

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.