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Mar 9 2010

What the Oscars Can Teach Us About Marketing

Sunday’s 2010 Academy Awards had all the “normal” hoopla, drama, glamour and glitz that is typically associated with Oscar night in Hollywood. One of the major storylines this year beyond “who is wearing what,” was how a blockbuster movie can be bested, as The Hurt Locker won several “Best” awards over the heavily favored, largest-grossing film of all time – Avatar.

Avatar’s use of innovative 3D cinematography is brilliant and paradigm-shifting. And the budget for the film was nearly $400 million (production and promotion). It was directed by one of the industry’s best, with a body of work that won a boatload of Oscars for Titanic. Conversely, Hurt Locker was made for $15 million by lesser-known director, Kathryn Bigelow.

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0 comments - Posted by Domenick Cilea at 6:19 PM - Categories: Messaging | Content Strategy

Mar 2 2010

Join the Blogging Evolution

Do blogs matter? Depending on who you ask, and what their definition of a blog is, opinions can vary. In short, we think YES!

The media industry has undergone a significant transformation in recent years. Many factors – such as the economy, advertising budgets, the accelerated shift from print to online news consumption, and social media – have all contributed to and created new opportunities for specialization. On the flip side, those seeking information – everything from fixing garage doors to cooking hard boiled eggs – are only an Internet search away from finding the best source. All of these factors have contributed to the emergence of blogs.

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Feb 16 2010

How Online Video Can Strengthen Your Brand

It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy? Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

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Feb 11 2010

Missed Opportunity

We all know that there are two main attractions to the Super Bowl every year—the first being the actual game and the second, the highly anticipated and oftentimes controversial commercials aired in between plays. While I do enjoy a little bit of the pigskin and a few nachos—I typically tune in to see which companies are coughing up the dough for a Super Bowl spot and whether they are taking full advantage of the branding opportunity.

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0 comments - Posted by Shannon Cortina at 12:04 PM - Categories: Branding | Advertising | Marketing | General

Feb 5 2010

Springboard Minute (Video): Boilerplates 101

Last week, Bad Pitch Blog did a follow-up post about boilerplates, and how they are used and most often abused.

Boilerplates are intended to provide background information and/or perspective about the main subject(s) of a press release. In most cases, they focus on a company, but can also be utilized to describe an event, product, service, etc.

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0 comments - Posted by Domenick Cilea at 2:38 PM - Categories: Public Relations | Messaging | Marketing

Feb 2 2010

Are You Optimizing Your Search?

When you need information on a subject or are looking to hire an expert resource, where do you start your search? Google, Yahoo, Bing? If you want to drive inbound marketing and make your phone ring, then you first need to think like your target market. What keywords would people use to find you on the Web?

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Feb 1 2010

Five Ways to Increase Your Twitter Following

When utilized correctly, Twitter can be a powerful networking tool to build and maintain your online persona. If you’re not tweeting often and following people who share your interests, then you are simply not using Twitter to its maximum potential.