Blog

Tap into the Game with Nike’s New NBA Connected Jerseys

Mike Benedetto, September 22nd, 2017

To kick off the partnership between Nike and the NBA for the 2017-2018 season, the companies will deliver an innovative experience for fans by debuting the new Nike NBA Connected Jersey through the NikeConnect app. 

Read More

Utilizing Photo and Video Apps to Enhance Social Media Content

Caroline Vallila, September 15th, 2017

Mobile photo and video applications are simple yet effective tools for enhancing social media posts and increasing engagement with target audiences. Countless resources are available today for streamlining social media marketing, content creation, and even tracking analytics.  

Read More

Connecting the Dots Between Marketing Strategy and Tactics

Domenick Cilea, September 8th, 2017

The holy grail for marketing is to have a bold and grandiose marketing strategy, tactically execute it, and then have the capability to measure the outcomes. Unfortunately for most, the strategy is either unrealistic or the tactics are poorly implemented. Thus, there is minimal impact. 

Read More

Trends in Web Design: Gradients

Stefanie Osmond, September 1st, 2017

Like trends in fashion, music, and other creative fields, trends in design are known to go in and out of style and can never be expected to stick around for too long.

Read More

Five Tips for Engaging with Influencers

Michael Bateman, August 18th, 2017

Read More

Using Surveys to Bring Tech Stories to Life

Paul Shlackman, August 11th, 2017

Read More

Strategically Promote Your Company on LinkedIn

Caroline Vallila, August 4th, 2017

With over 500 million professionals on LinkedIn, it is the ideal social media platform to strategically grow your business. 

Read More

Amazon’s Expansion Strategy

Mike Benedetto, July 20th, 2017

  Amazon is establishing a partnership with Nike, developing a messaging app, and has even created home delivery meals for their customers. Let’s explore the aggressive expansion Amazon is embarking on.

Read More

Is Your Marketing Connected?

Domenick Cilea, July 14th, 2017

Most organizations manage marketing from a tactical level with one-off campaigns. While this can help move the needle in small increments, the results can get lost because these activities are not getting tracked and analyzed.

Read More

Dos and Don’ts of Logo Design

Stefanie Osmond, July 7th, 2017

Designing a logo that clearly represents your brand is no small task. In fact, the logo design process is very detailed and every aspect should be carefully considered. 

Read More