Blog

Three Guiding Principles of Blog Writing

Paul Shlackman, June 16th, 2017

So you’ve built a better mousetrap – now let’s blog about it.

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Prevention is Key! How to Avoid a PR Crisis

Caroline Vallila, June 9th, 2017

The best way to survive a PR crisis is to prevent it from happening in the first place. By following a code of conduct and having a crisis management plan in place, companies can be proactive and potentially avoid future faux pas.

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Facebook Strikes Livestreaming Deal With MLB

Mike Benedetto, June 2nd, 2017

Facebook and the MLB organization have joined forces to live-stream one game of America’s favorite pastime every Friday for the remainder of the Major League Baseball season. Twenty out of 2,430 total games will air live on the social media platform.

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Selecting an Agency

Domenick Cilea, May 19th, 2017

So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]

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4 Things My Mother Taught Me About Branding

Stefanie Osmond, May 12th, 2017

Keep these four tips in mind before taking the leap into branding your own business.

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Streamlining Social Media Marketing with Mobile Apps and Online Tools

Springboard Team, May 11th, 2017

Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product.

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Don’t Be Like Pepsi – Lessons from a Cause Marketing Mega-Blunder

Michael Bateman, May 5th, 2017

If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]

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PR 101: How to Properly Manage a Public Relations Crisis

Caroline Vallila, April 21st, 2017

Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in […]

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United Airlines Lands Themselves in the Hot Seat

Mike Benedetto, April 14th, 2017

United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash  from the optics of the video, further […]

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