Bill Belichick’s Media Relations Playbook

February 3rd, 2017

Bill Belichick always stays on message during media interviews and press conferences.

The Super Bowl is here and we will see if Bill Belichick will win his fifth championship in seven tries as a head coach.

Whether you like him or not, Belichick is a coaching genius. He also knows a thing or two about staying on message, especially during media interviews and press conferences. And he seems to take the same approach after wins, losses and controversies such as Deflategate.

Handle the media like Belichick

After watching his opening night press conference on Monday night, here are a few takeaways:

  • Stay focused – listen to the questions
  • Give succinct answers – terse responses keep things tight
  • Stick to the facts – be direct and provide an answer based on the facts
  • Remain calm – don’t get emotional

As a New England Patriots fan, I have experienced many Belichick media scrums. He certainly does not have a flair for the dramatic, but his preparation on and off the field is exemplary.

Win or lose on Sunday, we can expect to see his mastery at work during the post-game interview.

Domenick Cilea

Domenick founded Springboard in 1995. When he is not working on marketing, PR, branding or content strategy, Domenick can be found in a gym, on the road or pool training to survive his next triathlon.

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