We are experiencing one of the most volatile economic downturns since the Great Depression. And while we are not totally out of the proverbial “woods” yet, the good news is you have the opportunity to hit the reset button in 2009, embrace change, and start the year off on the right track.
The past few months have challenged the mantra that “bigger is better.” Some of the largest companies across a diverse range of industries have discovered that they are “too big to be saved.” Overnight, we have witnessed, in disbelief, several industry titans simply evaporate.
Earlier this week I was at a technology conference and attended several keynote presentations and panel discussions. Most of the speakers were interesting and engaging, and provided excellent content. Others were very passionate about their topics and this projected throughout their delivery. But there was one person in particular who did not bode well.
Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.