Blog

Web 2.0 Drives PR 2.0

Domenick Cilea, February 22nd, 2007

The emergence of blogs, podcasts and user-generated content sites like YouTube and Digg are changing the communications hierarchy as we know it.

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A Tale of Two Burger Chains

Domenick Cilea, September 19th, 2006

In 1948, two hamburger chains started their respective businesses in California.

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The Importance of Building Professional Relationships

Domenick Cilea, December 15th, 2005

Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.

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