Connecting with Your Audience

Domenick Cilea, November 17th, 2008

Have you seen the latest HSBC television commercial? The one that captures “green” protesters causing a ruckus on a logging job site?

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Economy of Plenty

Domenick Cilea, April 2nd, 2008

Mike Hudack, co-founder and CEO of presented a great keynote at the Contentinople Live! event on Content Delivery Economics this week in New York City. According to him, we are currently in an “economy of plenty” with respect to online video.

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Killing Your Audience

Domenick Cilea, January 14th, 2008

Earlier this week I was at a technology conference and attended several keynote presentations and panel discussions. Most of the speakers were interesting and engaging, and provided excellent content. Others were very passionate about their topics and this projected throughout their delivery. But there was one person in particular who did not bode well.

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Web 2.0 Drives PR 2.0

Domenick Cilea, February 22nd, 2007

The emergence of blogs, podcasts and user-generated content sites like YouTube and Digg are changing the communications hierarchy as we know it.

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A Tale of Two Burger Chains

Domenick Cilea, September 19th, 2006

In 1948, two hamburger chains started their respective businesses in California.

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The Importance of Building Professional Relationships

Domenick Cilea, December 15th, 2005

Being involved in public relations for nearly two years now, I have witnessed first hand the importance of building solid working relationships with media contacts in the industry. By forming relationships, you become more than just a signature in an email or a name on a caller ID.

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