Snapchat’s Opportunities and Challenges for Marketers and Regulators

Domenick Cilea, September 9th, 2016

Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.

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3 Tips for Designing a Better Presentation

Stefanie Osmond, September 2nd, 2016

When presenting ideas to others—whether it is your coworker, a future client, or even a friend– it is important to make sure that your ideas are clearly understood and leave a lasting impression on the audience.

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Moving On Up

Springboard Team, August 29th, 2016

This month we officially moved into our new office at Bell Works in Holmdel

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To Be or Not to Be Permanent? On Instagram Stories and Brand Identity

Michael Bateman, August 18th, 2016

Instagram recently challenged Snapchat’s popular impermanent photography platform by introducing their own take on stories.

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Branding Your Business With a Style Guide

Stefanie Osmond, August 15th, 2016

While it’s true that a well-designed logo is an integral part of a strong brand, there are many more elements that make up a brand’s visual identity.

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Triathlons and Marketing Campaigns 

Domenick Cilea, August 11th, 2016

As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.

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Pokémon Go and More: Reaching Millennials with Nostalgia Made Modern

Ariel Kramer, July 22nd, 2016

Millennials recently hit an important milestone: they now outnumber Baby Boomers and make up the largest living generation.

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Traversing New Territory

Michael Bateman, July 14th, 2016

It’s official – the Springboard team is moving to a new office space at the Bell Works complex in Holmdel, NJ this summer!

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10 Tactics to Ensure a Successful PR Campaign 

Domenick Cilea, July 8th, 2016

Securing media coverage is not easy, especially when you are just starting out and have limited time and resources.

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8 Design Terms You’re Probably Using Wrong

Stefanie Osmond, June 24th, 2016

A guide to better communication with designers.

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