Facebook and the MLB organization have joined forces to live-stream one game of America’s favorite pastime every Friday for the remainder of the Major League Baseball season. Twenty out of 2,430 total games will air live on the social media platform.
So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]
Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product.
If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]
Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in […]
United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash from the optics of the video, further […]
Using marketing automation tools such as Pardot, Marketo, Hubspot and SharpSpring can help drive inbound and outbound campaigns. These systems also provide database functionality and integrations with customer relationship management tools to synchronize activities and deliver personalized content experiences.