Blog

An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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What Can Your Brand Learn from Our Website Redesign?

Springboard Team, January 20th, 2017

If you want to find information about a company, what do you do? We’re willing to bet that your first instinct is to open your browser and take a peek at its website. Our tendency to look to the internet for information makes sound web design indispensable.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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To Be or Not to Be Permanent? On Instagram Stories and Brand Identity

Michael Bateman, August 18th, 2016

Instagram recently challenged Snapchat’s popular impermanent photography platform by introducing their own take on stories.

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Sixty-Seven Percent of People Will Believe Any Statistic They Read  

Ariel Kramer, June 16th, 2016

…at least according to a survey of three people in my office (including me).

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The Beginner’s Guide for Bloggers: Start and Manage Your Own Blog the Easy Way

Michael Bateman, June 10th, 2016

Blogging is essential for businesses that seek personal connection with their audiences.

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Humanizing Your Company

Ariel Kramer, May 19th, 2016

Customers, employees, and business owners all have one thing in common – we are all human!

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3 Reasons to Use Custom Graphics for Your Content

Stefanie Osmond, April 15th, 2016

Maintaining a blog and posting on social media are great ways to share thoughts, opinions, and current industry news. But with all of the curated content shared online, it can often be difficult to stand out from the crowd.

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4 Cringe-worthy Writing Mistakes That Dumb Your PR Down

Ariel Kramer, March 18th, 2016

If you work in PR, it’s no secret that you spend a lot of time behind your computer, typing away.

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