Blog

An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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Livestreaming Video Tips to Better Market Your Business

Caroline Vallila, December 16th, 2016

The ability to see the world through someone else’s eyes and interact with them in real-time has quickly become the new social media craze.

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How Starbucks Won Back the Holidays

Ariel Kramer, November 11th, 2016

Since 1997, Starbucks fans have come to expect and even welcome the special red coffee cup that signals the unofficial beginning of the winter holiday season.

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Snapchat’s Opportunities and Challenges for Marketers and Regulators

Domenick Cilea, September 9th, 2016

Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.

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Triathlons and Marketing Campaigns 

Domenick Cilea, August 11th, 2016

As I embark on my third triathlon of the summer this weekend, the approach to prepare and train for such an endurance event can be equally applied to marketing campaigns.

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Pokémon Go and More: Reaching Millennials with Nostalgia Made Modern

Ariel Kramer, July 22nd, 2016

Millennials recently hit an important milestone: they now outnumber Baby Boomers and make up the largest living generation.

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Survey Says…Surveys can Amp Up Your Content Marketing

Domenick Cilea, April 28th, 2016

Since 1976, Family Feud has pitted two families against each other to name the most popular responses to survey questions previously presented to a hundred random people.

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The Good, the Bad and the Ugly of Super Bowl 50

Ariel Kramer, February 11th, 2016

Almost 115 million people tuned into Super Bowl 50 this past Sunday. What is even more boggling is that so many of these people only watched for the highly anticipated commercials. How did brands do this year?

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