Blog

Selecting an Agency

Domenick Cilea, May 19th, 2017

So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]

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Streamlining Social Media Marketing with Mobile Apps and Online Tools

Springboard Team, May 11th, 2017

Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product. Celebrities, politicians, and people like you and me are using social media to share their journeys, experiences, and yes, even what they had for lunch. With a single post, tweet, photo, or video, we have the […]

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Don’t Be Like Pepsi – Lessons from a Cause Marketing Mega-Blunder

Michael Bateman, May 5th, 2017

If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]

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Take Control of Your Marketing Automation System

Domenick Cilea, April 7th, 2017

Using marketing automation tools such as Pardot, Marketo, Hubspot and SharpSpring can help drive inbound and outbound campaigns. These systems also provide database functionality and integrations with customer relationship management tools to synchronize activities and deliver personalized content experiences.

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An Introductory Guide to Building a Stronger Social Media Presence for 2017

Springboard Team, February 10th, 2017

Implementing a disciplined social regimen with set goals in mind will greatly increase your chances of expanding your reach and influence over your targeted platforms. To help you get started on growing your brand’s social influence today, consider these tips.

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The Springboard Team’s PR & Marketing Predictions for 2017

Springboard Team, January 6th, 2017

What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.

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Looking Back on 2016

Domenick Cilea, December 29th, 2016

The day after Christmas in the office is a quiet place. The holiday offered the perfect environment to reflect back on 2016, and internalize the campaigns and clients we have supported throughout the year.

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Livestreaming Video Tips to Better Market Your Business

Caroline Vallila, December 16th, 2016

The ability to see the world through someone else’s eyes and interact with them in real-time has quickly become the new social media craze.

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How Starbucks Won Back the Holidays

Ariel Kramer, November 11th, 2016

Since 1997, Starbucks fans have come to expect and even welcome the special red coffee cup that signals the unofficial beginning of the winter holiday season.

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Snapchat’s Opportunities and Challenges for Marketers and Regulators

Domenick Cilea, September 9th, 2016

Last week Fast Company ran a story on how Snapchat is being used by DJ Khaled to deliver targeted messages to his millions of followers.

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