Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]
Just as the Academy Awards were being applauded for promoting diversity in Hollywood, controversy once again “upstaged” the show.
What is next for PR in 2017? Members of the Springboard team each took a few minutes to predict what the near future holds for PR and marketing in the New Year.