Blog

Don’t Underestimate Your Customers: 3 PR Lessons from McDonald’s Szechuan Sauce Snafu

Michael Bateman, October 20th, 2017

Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.  

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Three Ingredients for Successful Tech Event PR

Paul Shlackman, October 6th, 2017

How many times have you been to a tech conference where the keynote speaker has been so good that they held the room spellbound for the entire length of their presentation? That what they had to say was so compelling 20 minutes simply flew by? I have – it was an inspiring experience that has […]

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Three Guiding Principles of Blog Writing

Paul Shlackman, June 16th, 2017

So you’ve built a better mousetrap – now let’s blog about it.

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Prevention is Key! How to Avoid a PR Crisis

Caroline Vallila, June 9th, 2017

The best way to survive a PR crisis is to prevent it from happening in the first place. By following a code of conduct and having a crisis management plan in place, companies can be proactive and potentially avoid future faux pas.

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Selecting an Agency

Domenick Cilea, May 19th, 2017

So, you are ready to engage the services of a marketing or PR firm. At this point, you have shortlisted a few firms, perhaps from previous engagements, referrals or from scouring your LinkedIn connections. Now, it’s time to narrow down the list of candidates and decide on the one that you feel is the best […]

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Don’t Be Like Pepsi – Lessons from a Cause Marketing Mega-Blunder

Michael Bateman, May 5th, 2017

If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]

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PR 101: How to Properly Manage a Public Relations Crisis

Caroline Vallila, April 21st, 2017

Recent controversy from United Airlines and Pepsi has put both brands in the ICU. Will they ever recover? Well, that all depends on how their PR teams manage the respective gaffes. As both companies scramble to perform some serious damage control, they are shedding light on what to do and what not to do in […]

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United Airlines Lands Themselves in the Hot Seat

Mike Benedetto, April 14th, 2017

United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash  from the optics of the video, further […]

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Four Golden Rules of Newsjacking

Paul Shlackman, March 23rd, 2017

When it all boils down to it, there are a few guaranteed ways to make headlines.

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