Coffee Lovers Rejoice – Starbucks Brews Holiday Cheer

Caroline Vallila, November 17th, 2017

Just as a pumpkin spice latte is an homage to Fall, a Starbucks holiday cup is a symbol of holiday spirit and season greetings.

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Twitter Doubles Character Limit to 280

Mike Benedetto, November 10th, 2017

Twitter was born in 2006 and quickly became a social media phenomenon. In the beginning, the reason for the 140-character limit was to mimic the length of SMS messages. SMS messages were limited to 160 characters, and Twitter decided to save the remaining 20 characters for the username. However, the character limit soon became one of the […]

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Don’t Underestimate Your Customers: 3 PR Lessons from McDonald’s Szechuan Sauce Snafu

Michael Bateman, October 20th, 2017

Time will tell whether McDonald’s will hold up their promise or not. Until then, let’s examine the lessons we can learn from this PR stunt gone wrong.  

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Utilizing Photo and Video Apps to Enhance Social Media Content

Caroline Vallila, September 15th, 2017

Mobile photo and video applications are simple yet effective tools for enhancing social media posts and increasing engagement with target audiences. Countless resources are available today for streamlining social media marketing, content creation, and even tracking analytics.  

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Facebook Strikes Livestreaming Deal With MLB

Mike Benedetto, June 2nd, 2017

Facebook and the MLB organization have joined forces to live-stream one game of America’s favorite pastime every Friday for the remainder of the Major League Baseball season. Twenty out of 2,430 total games will air live on the social media platform.

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Streamlining Social Media Marketing with Mobile Apps and Online Tools

Springboard Team, May 11th, 2017

Social media marketing is one of the most effective ways to promote a business, organization, campaign, event, or product.

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Don’t Be Like Pepsi – Lessons from a Cause Marketing Mega-Blunder

Michael Bateman, May 5th, 2017

If you have been active on the Internet to at least some degree over this past April, there’s a chance you’re familiar with the infamous Pepsi protest commercial. The ad features the supermodel and Kardashian half-sibling, Kendall Jenner, abandoning a glamorous photo shoot to charge to the front lines of an unidentified protest to hand […]

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United Airlines Lands Themselves in the Hot Seat

Mike Benedetto, April 14th, 2017

United Airlines is in the proverbial “hot seat” for the second time in just a month. Last Sunday night, a video showed security officers dragging Doctor David Dao down the aisle of a plane, forcing him off a flight. United’s reputation took a major hit amidst the backlash  from the optics of the video, further […]

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How the Economics of Journalism and Fake News Create New Challenges for PR Pros

Michael Bateman, March 10th, 2017

Brands or public figures with an established presence or notoriety in the public eye no longer rely on the reporters to release messages to an audience of millions when they can just tweet about it or post an image to their Facebook page. Now, we are seeing the reporters reacting to these moves rather than […]

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PR Nightmare in the Garden

Mike Benedetto, February 17th, 2017

While the New York Knicks are nearing the All-Star break 11 games under .500, it seems that the “Mecca of Basketball” is in steep decline, on and off the court.

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