This past weekend I had a truly unique customer experience and I can not recall the last time that happened at a department store such as Macy’s. Not one, but two sales associates went out of their way to offer me personal service.

It’s no secret that my experience may have been fueled by the fact I was one of only a few shoppers in the store. However, it made me think that during times of economic turmoil companies who continue to enhance the customer experience will not only survive, but prosper. Looking back I definitely purchased more than I had initially intended to and that could have been due to the time the sales associates spent with me – asking questions, engaging me (or it could be that I can not control myself while shopping).

Regardless of your industry, providing value to your customers and offering them a unique experience during every interaction is critical to business survival and success. Budgets are tightening across the board, so get back to basics. Pay attention to your customer’s needs. It will create new opportunities while forging long-lasting relationships.

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