It’s no secret that organizations are increasingly utilizing social media to connect with customers and prospects, but what about an online video strategy?  Did you know online video is among the fastest growing tools used to convey a message and/or generate awareness of a brand?

In addition to improving your SEO ranking, online video allows you to articulate your message beyond text.  There are many free and low-cost options to help you get started with online video:

•  YouTube – the world’s most popular online video community; as you build out your video content, use it as an asset management repository.  Similar solutions include Vimeo, blip.tv and Animoto, which provide the ability to transform images, video and music into digital slideshows. 
•  Livestream allows you to create live, scheduled and on-demand Web-based television programs that can broadcast anywhere.
•  FlipVideo – easy-to-use handheld camera and software to quickly capture and publish videos, all for under $200.

Online video can be used simply as a tool to convey a quick message, a vehicle to describe your company/brand, a complement to a blog post, or even as a medium to talk about your implementation of another company’s product.

The bottom line is that online video works.  It’s quick, easy and most importantly, it’s impactful and cost-effective.

We recently launched the Springboard Minute, a new online video segment which provides a 60-second glimpse on topics related to marketing, PR and social media.  Take a look and ask yourself, how can online video work me?

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