FNT Software

Company

Since 1994, FNT Software has provided industry-leading data center infrastructure management (DCIM), IT management, and telecommunication management solutions to over 500 customers globally.

As the cloud and mobility continue to fuel widespread deployment of back-office applications and externally-facing services to manage business operations and interface with customers, technology has become an organization’s “special sauce.” Concurrently, technology sprawl is running rampant throughout data centers.

FNT Software’s product line brings order to IT chaos. Its software has proven to effectively simplify and optimize data center operations utilized by enterprise organizations and communication service providers.

Business Challenge

Headquarted in Germany, FNT Software launched its United States operation in 2012 as part of the company’s strategic growth initiative. Despite having innovation technology, the company was unknown in the United States. It engaged Springboard in February 2015 to implement a PR campaign that promoted the company’s DCIM and service management solutions.

Process

Through PR and content strategy, Springboard helped FNT Software differentiate itself among the competition, targeting industry influencers, technology analysts and the enterprise technology media.

Working closely with FNT Software, Springboard developed a series of content assets including press releases, case studies and blog posts as well as bylined articles. All of this content was utilized to support an ongoing media outreach program.

Results

Springboard’s approach for FNT Software’s PR campaign includes executive profiles, product news, partnerships, customers wins and thought-leadership articles bylined by company executives.

Since 2015, Springboard has been instrumental in securing interviews and articles in key industry/trade publications such as Data Center Dynamics, CBR Online, IT Business Edge, and Mission Critical Magazine. Other placements include byline articles in Data Center Knowledge, The New IP Agency, Data Center Journal, Cabling Installation & Maintenance, and SDX Central.

Additionally, Springboard collaborates with FNT Software to manage analyst relations, regularly scheduling briefings with IDC, 451 Research, Forrester, and Gartner, where the company was positioned as a visionary within the 2016 Magic for DCIM tools.

Today, FNT Software is widely known within the United States market; PR and content strategy have played an instrumental role in broadening awareness of the company and its product line.

“Working with Springboard has allowed us to effectively amplify the messages we want communicated to targeted audiences in the United States. They take a personal stake in the success of our campaigns - from media placement to developing blog posts and planning marketing strategy. We trust the Springboard team to work with us both collaboratively and independently, as if they are an extension of our own marketing department.”

Eric Brabänder, Chief Marketing Officer, FNT Software

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